The song I have chosen for my music video is Kate Nash, Pumpkin Soup. This was a mainstream song when it was released, and many years after is still quite popular today for some dedicated fans. The analysis of my song is important, as I can then understand how to maybe interpret my performer when making my own video.
The opening sequence starts off very bright, and looks almost like a cartoon. The sequence seems very abstract, and features Kate Nash and the other character that features inside the actual animation. This connotates to the reader that this a a very fun, upbeat song from the start. Editing here is important as the song starts with a beat, and the shots cut on the sequence from one to another, mimicking the beat of the song in sync.
The video clearly has been made to go with the lyrics, and I believe the song is directed at a boy, which is symbolised through the video. I beleive this isnt a narrative, but it is a performance or maybe mixture of the artist. It's almost as if the lyrics are a conversation from Kate to a certain person. 'You chat to me, like we connect.' The establishing shot and establishing line are represented togther, and this a running theme through the video. It starts off as a close up of the artist, which makes the audience believe she is singing to the person through the camera, but then the shot cuts out to her and a boy sat on a giant red telephone. The giant red telephone is a big British ideological symbol, as it was the main use of communication in the older English days. This telephone also conensides with the message Kate is trying to get accross, which is the couples connection they have, like people have when connecting on the phone.
There are many mis en scene tricks used in this video which represent love, which is the main theme throughout the video. For example, Kate keeps carrying giant love hearts saying 'be mine' and also has a giant daisy in which she picks off the petals one by one. This medium long shot shows the audience how she is questioning her love for this boy, saying she loves him or loves him not. The colour scheme is reds and pinks, which definatley connotate love and valentines. It is an abstract video, with reds and pinks but also greens and yellows on the same shots. This creates an almost cartoon effect, and is visually pleasing for the audience.
There is a modern twist, however. This video seems to have a theme of love and romance, and the lyrics of the song themselves connotate love, but we can see a twist in them. I have highlighted the interesting lyrics that show the artist isn't interested in the love side of relationships, giving the song a modern controversial twist, as women were seen more to be about the emotional side of love than the physical. I'd like to also get this across in my music video, by making my model less interested in love with props, editing etc..
Editing:
The song is a fun, carefree song, but it does seem quite slow and almost calming when listening to it. It isn't a song you could dance to at a club, and this means the video has to be quite pleasing throughout to keep the audience watching. When watching the video, I wanted to observe the shots used which create a more exciting video to watch. The shots are all cuts, there are no fades or dissolves used, which I think is important, as if they was it would slow down the video a lot more. Here is what I also observed, taking into consideration how this would help me with my own shot choices:
- Cuts at the instrumental sequence that go with the beat of the song. I'd also like to include a sequence at beginning of my video that matches this sequence, with visual images of my artists body being panned upwards in these shots.
- Medium long shots to cut to close ups to the artist, then medium long shots of her and everything else around her. This keeps the rhythm going and keeps continuity.
-Pans upwards are used to follow the artist when she is walking to keep focus.
- Long shots of artist alone to signify independance
- Long shots of artist walking then cuts to medium shots of her walking to see her face
- Pans towards the artist, starting as a medium close up then panning towards her to make it a close up. This gives the oppertunity to see her facial expressions
- Pans out then cuts to close ups of her speaking, adding variety
- Close ups when singing so the audience can see the artist miming visually
-Medium shots of her body, to long shots then medium shots again
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