Wednesday, November 17, 2010

Styling for My Video

CLOTHINGThe artist who originally sang the song I have chosen is Kate Nash. For inspiration for my own video, I've decided to look at the many different styles she inhabits to see what kind of style should be adapted in my video. Being under the spotlight, means fashion is important in the public eye. Other artists under the same genre of musical background like Kate Nash, seem to break out of the conventions of typical fashion clothing, as seen in this picture above. They seem to take the artistic approach when styling, aswell as in their music videos. Their styles seem to express their personalities, and I want to get this across in my music video with my artist. To some up the style in 3 words, I'd say funky, weird, and individual. I want these sorts of words to be connotated when it comes to styling and looking at the mis en scene of my music video.

My music video is quite abstract in general, along with the mis en scene. Here is a freeze from the original music video of my song. This medium long shot represents Kate's style quite well. She wears a blue vintage dress with red tights, which shows her versitility and individuality, but also how she dares to be different and not fit with the typical style of matching the same sort of colours. I want my model in my video to also be like this, by putting her own twist on certain outfits, to show her personality through every aspect, not just by the lyrics/meaning from my video. I think I'll do this by thinking deeply when picking my colour scheme for the mis en scene. The shot above has random colours splashed on screen, but altogether they seem to look in sync with eachother. Nothing looks random, even though really they are.

HAIR
I've decided to concentrate deeply on my model's appearance in my music video, even down to her hair and make-up, as all these elements are important when thinking about mis-en-scene. Looking at the artists around now, hair and make-up can be used to create dramatic effects, and also to show their persona through their appearance as well as through their music. A prime example of this is Lady Gaga. I chose to look at the artist La Roux, however, as she along with the artist Kate Nash have ginger hair. This is significant because my artist also has red hair, which was a delibrate choice by me, as ginger can be quite a controversial colour, being somewhat frowned upon to have that colour hair.

Kate has a signiture look when it comes to hair and make-up.
She has a 1950's sort style bob, and like I said, a gingery auburn colour. The cut in this picture seems to be quite messy and left to it's own devices, which could represent her personality. I think image really is important when expressing who you are, and that's why I'm thinking deeply about what I want my artist to look like. A bold statement in this picture against the neautral background is the red lipstick. I'm definatley having red lipstick when it comes to styling, as it stands out no matter what, and connotates feminimity and sexuality.

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